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The custom designed swimming lip, combined with a lower positioned head of the Strike Master 3/8 oz Shad Shudder Bait creates an erratic hard pounding sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish.Features Custom Lip Design Premium VMC Hook Duolock Snap and Split Ring Life-like silicone skirt Multi-Species Gamefish Specifications Weight: 3/8 oz